If you've kept up on the what the search engines are doing then you know that Google has publicly declared that your Web pages MUST load super-fast AND work flawlessly on ALL devices.
In fact, Google is already penalizing pages that load slowly and show errors on cross platform devices like iPads and mobile phones.
Web pages are now required to be viewable on desktops, laptops, iPads, notepads, iPhones, Android devices, and even Window's phones WITHOUT errors.
SEO Benefits of Responsive Design:
There's Only One Website
Building a separate mobile site actually means creating two websites, so you have to optimize both for search. This can get expensive, and it's definitely time-consuming. That time can be better spent making one site better.
Faster Load Times
Since 2010, Google has included page load time as part of their algorithm, and faster loading pages are more likely to come to the top of a search. Responsive pages are served faster on mobile devices than mobile-designed sites, because visitors are not redirected based on their device. This quick loading will benefit your site's SEO.
Improved Bounce Rate
We know that people expect a great experience on any device. If they don't get it a great experience, they'll leave (or bounce). Responsive design makes sure that the experience for each device is as good or better than the desktop experience. Since bounce rate does play a part in Google's algorithm, lowering the bounce rate is important.
Eliminate Worries about Duplicate Content
Google doesn't like it when you have the same content as another web site and will not give you SEO credit when you have this duplicate content. The same problem will occur when you create a mobile web site that includes all of the same content as your desktop site. The only solution to this is to write all new copy for your mobile website so it doesn't duplicate — or, of course, to switch to responsive design so all the content lives on one site.
More Power in Your Link-Building Efforts
Links continue to play a part in ranking algorithms, so if you have a mobile site and a desktop site, the websites who link back to you will be split between the two websites. It's better to give all your linking credit to one site so it builds credibility more quickly.
Google Wants Your Site to Be Responsive
Google has recently recommended that you build a responsive site, but in June of this year, they went a lot further, basically saying that you'd better provide a good mobile experience if you want good rankings. They then went on to list all of the ways a mobile site can hurt your ranking. Responsive design is the obvious answer to fix this issue.
Contact us and schedule a meeting to discuss how we can help you get your websites converted from old style Web sites to appropriately and the responsive design requirement and quickly. Contact: email@example.com.