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Optimizing and Managing SEMWhy Is Your New Google Adwords Account Not Producing Vast Amounts Of Traffic?July 7, 2007 The number of phone calls that are coming in to Goldranking requesting Google Adwords help has been consistently increasing. These calls are from companies that have recently opened new Adwords accounts or companies whose Adwords accounts are hitting the level where the rate of return is flat. Many are asking for help to increase clicks, reduce costs, and to improve their ROI. New advertisers are concerned that their new Adwords accounts are not generating impressions nor clicks. The others are looking for help in getting more sales from their spend. The reason that the ads are not triggering impressions or clicks, or triggering very few, is in most cases the accounts have not accumulated Quality Score. One of the qualifying factors in Google's Adwords algorithm is that it is based on accumulating Quality Score votes which are a combination of how your ads have been performing over time relative to the account history of your competitor's ads. Discounting ads from trusted sources and charging new advertisers, unproven advertisers, or abusive advertisers premiums to be displayed has become one of the many ways that Google has found it necessary to protect it's relevancy and usefulness to it's constituents; it's searchers. Ads with a high clickthrough rate will have a high Quality Score. Ads appearing in the top positions will have a higher clickthrough rate. Ads with a high Quality Score will also have a dramatically lower bid minimum requirement. If your ads are not exceptionally relevant, you will pay a higher minimum bid to make up for the lack of ad relevancy. New accounts require a vigorous bidding strategy. Overbid as high as possible as you will be competing against the best ads that have developed over time in your niche. Accounts that do not have history must budget for as large a spend as possible and higher bids in order to establish a good history. Tip: As a new advertiser limit your daily maximum spend but enter a very high maximum bid value. We understand how frustrating this can be. But for sanity's sake consider applying the following general rule of thumb for getting a new account into rotation - the first 3 months spend as a testing period and understand that your return will more than likely be minimal. Then consider the next 3 months as the building phase and then after 6 months high returns will kick in. Additional Adwords and Landing Page Optimization Tips
References: http://www.google.com/adwords/learningcenter/ http://adwords.google.com/support/ - Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword's click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page. For a customized and detailed PPC campaign proposal call (949) 252-5363 or request an online Pay Per Click PPC Request For Info.
Request For Information - PPC Management ServicesIf you would like to communicate with someone at GoldRanking Search Engine Optimization and Ranking Services you can contact us in three ways. By Phone: (949) 609-9382 By Email: info@goldranking.com By Form: you can send us a message through the on-line form below. Please note that this information will be kept strictly confidential. |